I think there’s room for a lot of great brands in this set, and the way I see it is that the sparkling water category is still in its infancy," she said. "I think every popular category through the history of time is going to be crowded. "If you look at the $30bn carbonated beverage set, sparkling water is still just a tiny fraction of that, but it’s the fastest growing."ĭawes who is undeterred by the meteoric success of other relative newcomers to the sparkling water category such as Waterloo and Spindrift, believes there is always room for another great brand and option for consumers. "It’s only crowded because it’s not getting a proportionate share of the aisle yet," Dawes told FoodNavigator-USA.
Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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